WeDo
A couples app with a native in-app subscription pipeline built from scratch.
Overview
WeDo is a couples app that turns "what should we do?" into a game. Both partners swipe a deck of date ideas independently, and when you both like the same one, it is a match you can plan together. I designed and built the whole app, including a native in-app subscription pipeline from scratch.
Challenge
Ship a live couples app with reliable cross-platform subscriptions, without handing billing and margin to a third-party middleman.
What I built
I built a native billing pipeline: StoreKit 2 on iOS and Play Billing on Android, every purchase verified server-side in Cloud Functions, entitlements mirrored in Firestore, and Apple ASSN v2 plus Google RTDN webhooks handling renewals, cancels, and refunds. Shipped with a localized landing in four languages.
Outcome
Live with paying subscribers and a production billing pipeline running end to end.
Ship log
Roadmap
- iOS launch
- Referral program
- More date packs
Changelog
- v1.3.06 Jul 2026
Now free and ad-supported, no subscription required.
- v1.2.928 Jun 2026
Referral and share flow improvements.
Swipe date ideas, together
A curated deck of date ideas, from a starlit picnic to homemade pizza. Each partner swipes independently, nope or like. No more "I don't know, what do you want to do?".
It's a match, now plan it
When you both like the same idea, WeDo surfaces the match and turns it into a plan. The pull of matching, pointed at your real relationship.
Native subscriptions, no middleman
Go Premium runs on a billing pipeline I built from scratch: StoreKit 2 on iOS and Play Billing on Android, every purchase verified server-side in Cloud Functions, entitlements mirrored in Firestore, and Apple ASSN v2 plus Google RTDN webhooks handling renewals, cancels and refunds.
On the App Store
Shipped and listed.
Built with