Acquisition Engine
Your brand publishes every day. You only approve.
A publishing service for businesses and creators. You connect your own TikTok, YouTube, Instagram and Facebook accounts. We turn one idea into an article, a carousel and a vertical video, deliver them to your accounts for approval, and report your numbers back.
What you get
One idea, four outputs.
A written article
One idea researched and written long form, published on your site or ours. The piece every short post points back to.
A carousel
The same idea cut into a swipeable set, rendered in your brand's colours, type and logo. Sized for Instagram and Facebook.
A vertical video
A short vertical edit of the same idea, captioned and branded. Sized for TikTok, Reels and Shorts.
The numbers back
Views, likes, comments and shares per post on YouTube, Instagram and Facebook, pulled into one report instead of four apps. TikTok numbers stay manual for now: the engine holds upload permission on TikTok, not read permission.
Real output
Three brands, one engine.
Published posts, not mockups. Same pipeline every time, rendered in each brand’s own type, palette and logo. Your brand looks like your brand, not like a template.
WeDo
Couple's date planner. Warm gradient, rounded display type.
Void Journal
Shadow-work journal. Gothic serif on a photographed surface.
Principle Guy
Fitness and health, Slovak. Hard black, orange rule, blunt claim.
How it works
Five steps, then it repeats.
Tell us about the brand
Fill in the form below. Name, website, what you sell, who you sell to. We come back with a content plan and a fixed monthly price.
Connect your own accounts
Open your workspace at /connect, sign in, and authorise TikTok, YouTube, Instagram or Facebook yourself. The accounts stay yours. We never ask for a password and you can revoke access at any time.
We produce
Each idea becomes the article, the carousel and the vertical video, rendered in your brand. No stock templates, no generic filler.
You approve
Video is delivered into your account's own drafts. You open your app, look at it, and post it if you like it. Nothing goes out without you.
The numbers come back
After a post is live we read its public stats through the official API of each platform that grants us read permission, and show them to you in your dashboard, per post and per channel.
Your TikTok account
Exactly what the engine does with it.
The same holds for YouTube, Instagram and Facebook. We spell out TikTok because it is the channel most brands ask about.
- You connect your own TikTok account yourself, through TikTok's official Login Kit. We never see or store your TikTok password.
- You grant exactly one permission: uploading a video to your account. The engine cannot read your videos, your followers, your messages or anything else.
- Videos we produce are uploaded to your account's drafts. You review them in the TikTok app and you decide whether to post. The engine never publishes on your behalf.
- We do not read or display your TikTok posts anywhere. If you later want TikTok numbers inside your report, that is a separate permission we would ask TikTok for and you would approve.
- What we store per connected account: the access token, your TikTok open id and your display name. Nothing else.
- You can disconnect at any time, in your dashboard or from TikTok's own app settings. On disconnect we delete the stored token.
Pricing
Fixed monthly, per brand.
No hourly billing, no ad spend markup. Onboarding from 490 EUR sets up your brand kit, your render styles and your channel connections. The exact monthly figure depends on how many channels you run and how much you publish, so you get a fixed quote after the form below. Prices exclude VAT.
Starter
from 390 EUR
per month, per brand
One brand testing whether consistent publishing moves anything.
- 8 ideas per month
- Article, carousel and vertical video for each
- Two channels of your choice
- Delivered to your drafts for approval
- Post stats in your dashboard
Growth
Most brandsfrom 890 EUR
per month, per brand
A brand that wants to be posting every working day.
- 22 ideas per month, one per working day
- Article, carousel and vertical video for each
- All four channels: TikTok, YouTube, Instagram, Facebook
- Delivered to your drafts for approval
- Post stats in your dashboard plus a monthly report
Studio
from 1 890 EUR
per month, up to 3 brands
An agency or a group running several brands off one plan.
- Up to 3 brands, 22 ideas each per month
- All four channels per brand
- Custom formats and per brand render styles
- Priority turnaround
- Quarterly strategy session
First five ideas are produced free, before any invoice. If the output is not worth publishing, you walk away and owe nothing.
Questions
The ones brands ask first.
Who is this for?
Any business, creator or agency that wants to publish consistently and does not want to run a content team. You do not need to be a client of anything else we build. The engine is sold on its own.
Whose accounts are these?
Yours. You own every account and every piece of content produced for you. We hold a revocable authorisation to upload drafts and read your own stats, nothing else. If you leave, you keep the accounts and the content.
Does anything post without me?
No. Video is delivered to your account's drafts. A human on your side opens the app and decides. That approval step is deliberate and it does not go away.
Is my data shared with anyone?
No. Your tokens and your stats are used only to run your own workspace and are never sold, shared or used to train anything. Details in the privacy policy.
What if I already post myself?
Then the engine fills the days you skip. Most brands do not stop because they lack ideas, they stop because producing the assets is slow. That is the part we take.
Can I cancel?
Monthly, no notice period. Disconnect the accounts in your dashboard and the stored tokens are deleted.
Start
Tell us about the brand.
We read every submission and answer within two working days with a content plan and a price. Or write straight to erik@principleguy.com.